op music as both a genre and a concept is an exercise in minimalism: distilling life’s profundity into sound bite catchphrases of choruses that, paired with the right beat, utilizes simplicity as the means of making an authentic statement. Some of the most iconic visual accompaniments for these songs are cases in which the visual styling mirrors the lyrical minimalism; a muted aesthetic is paired with the straightforward nature of the song’s words, creating an ambiguous abstraction that amplifies the ambient rhythms or repeated lines in a lyric. In choosing to not ground the song in a movie-like narrative, but instead framing the song within choreography performed in an indistinct or unfamiliar setting, a story is still told—one that still sets a tone for how the song is consumed, the ambient lighting of a club or the dark intimacy of a nighttime drive subtly referenced in the monochromatic aesthetic of the music video set.
Music videos are usually performance based through choreographed dance or in a narrative storyline that connotes the lyrics. The band/artist tends to lip-sync to the song. The overall tone of the video usually tends to be upbeat, fast pace and bright, with the artists sporting trendy, mainstream clothing. Music videos tend to be of a fun and lively nature which generally appeals to a younger audience.
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