For our A2 media studies music promotion package, me and my colleagues had to create a music promotion package for the artist which includes his music, his work and information about him. Lorena was assigned with the creation of the Artists promotional website which had to include his albums and all the information about him.
As Jalen Santoy does not have an official website, we had no guidance and it was difficult to create it so that it would match his style. We did a very thorough research on his social media platforms and understood what he likes, what his style comprehends and what the audience finds attractive about him. His usual posts are minimalist and very artistic and so we decided to use a white marble background which is both simple and artistic. Usually his songs are expressing sensuality and his signature on his covers is the red writing. So we used a powerful red colour for the texts on the site but added glitch in order to make it original as well. The texts and the background combined very smoothly and the result was satisfying. We included photos of him throughout the whole page for the design but also to portray his personality. The whole inspiration that we had for the design was taken from his day-to-day life posted on social media platforms, from his album covers and from his photoshoots. In terms of posts, we decided to include a playlist of his latest songs in order for the audience to be interested in them as well, his biography, a gallery of him ands previous albums and the music video for his song “Foreplay” we created. We researched at first many websites for artists such as The Weeknd. The websites all included merch and tour dates but as Jalen Santoy is a more incognito and mysterious type of artist , we had limitations but they were not disturbing only that we could not post merch and tour dates as well. As mentioned he is a mysterious artist and we decided that the website should portray a feeling of mystery as well.
Website Link: https://loresangeorzan6.wixsite.com/mysite-2
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