2. How do your products engage with the audience and how would they be distributed as real media products?
The final outcome of the whole project we made, was created with the intention to engage with the audience by creating a storyline which expresses the common feelings related to young love to which the viewers can relate. In terms of distribution as real media products the process we would follow includes social media platforms both sizeable and small-scaled.
The music video would be firstly promoted by the artist posting short videos of it or even behind-the-scenes shots and photos on hist social media platforms such as Instagram and Facebook. In order for the promotion to reach a massive audience we would engage with similar artists or ones interested in his music to post his short videos. His website would be up to date about his new work in order to inform his established audience about it. Following this process when the release day of the music video comes, it would be posted on more than one media platforms such as YouTube, Instagram, Twitter, Facebook, VSCO, Apple Music so that a larger audience is reached all over the globe in multiple ways. As our artist is more of an incognito type of artist the promotion process will be surrounded by mystery and unknown giving vague details about his new work.
The website’s main target is to keep the established audience informed and interested in the new project again by giving information in such a quantity that gives it a sense of mystery. To each page included in the website, social media platforms are pinned leading to Jalen Santoy’s accounts. As the artist is slightly known but incognito he needs to engage with his audience through a higher level of communication learning what attracts them and what not.
As for the digipak , it would be posted on social media platforms the day the music video would be released completing a process which aims higher viewings of the artist’s work. This way he engages with the audience in multiple ways of art, inducing explanations of the whole process of producing and presenting the final outcome. The artist does not have a huge media presence, but the established audience remains constantly interested in his songs and work.
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