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Anatomy of a Music Video

Writer's picture: Jennifer SalcudeanJennifer Salcudean

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes.

A music video is used in order to promote a ceratin song. Misxing sound with imagery creates a stronger impact on the audience.

Usually music video include protagonists props , adequate editing and of course a song. But they differ from one another. Some of them have a narrative and some of them don’t have any real corelation to the actual song. Most music videos nowadays include lip sync in order to make it easier to process and have a bigger impact.

The style of the music video depends entirely on the genre. For example a rock song will never have lots of pink in the video. The location is also really important and also the performance. These two add to the meaning of the sonf and the video.

Most importantly the image of the artist : sometimes the artist is not even present in the music video. But when they are , they are present with a certain attitude to correlate with the song’s nature.

Music promotion package : music video + website for the band + digipak

A music video is a short film that accompanies a song.

Types of music videos depend on the genre. Usually if the music is more rythmic the video has to be rythmic also. Colors need to represent the action going on in the music and also in the wanted video. Our video will have a narrative and no lip syincing and dancing while there will be present bright colors and opulence. Maybe we will make a pastiche to Britney spears’s “hit me baby one more time video”

In order to add to the dramatic effect and add meaning the right editing is necessary. Maybe adjucting the colors or adding effects.

Also the music video should reflect the song in some ways , even if not directly.

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